baked for you
A local online baking business was looking to build a responsive website to push orders for cakes that can be custom made.
There’s a lot of competition for cakes and baked goods, that’s why the company opted for a simple and streamlined ordering system for their responsive website. They wanted to showcase their creations and allow ease for users.
It all begins with an idea. Since simplicity was at the heart of this mission, that is what was prioritised in the initial designs of the website.
The focus was on navigation, interaction and ensuring clear markings of allergens on the product pages to help users who needed it.
Ideation & Research:
Once a site map was drawn up, a digital wireframe was created for both desktop and mobile screens. The wireframes were then converted into low-fidelity prototypes which were used for unmoderated user tests.
Mockups & prototypes:
Findings from the usability study showed that users were able to easily navigate the website. A highlight response from a participant was to be able to filter searches and include allergens in that — a key insight gained.
As is the case with all apps and website, user testing will be ongoing to see how improvements can continue to be made to the site. We would like to work on the search functionality of the site as well as the order process.
Going forward:
Find the live prototype here